ROC the Day is a 24-hour, online event that provides you an opportunity to support not-for-profit organizations doing great work in the nine-county Greater Rochester area. Just go to, a secure online giving platform, to contribute.

You can really ROC the Day (and our world) by giving to one or multiple organizations that support your own personal philanthropic passions—it’s an easy, one-stop way to fill your “cart” with causes that matter most to you. Tell your friends, family, co-workers and social networks about the causes you’ve chosen to support and encourage others to ROC the Day!

ROC the Day is Tuesday, November 27th and we hope to raise more than $8,000 this year.

The Verona Street Animal Society, Inc. (VSAS) is a registered 501(c)(3) organization dedicated to providing the resources necessary to enable Rochester Animal Services (RAS) to provide information, assistance, pet-reunification, and pet re-homing for the Rochester community to facilitate pet retention, encourage compliance, and support healthy choices for pet owners.

Each year RAS takes in nearly 4,000 animals from the Rochester community. A small staff and large group of volunteers work tirelessly with the community and rescue organizations to place as many as possible into caring forever homes.

This year we hope to raise more than $8,000 to provide funding for microchip identification, spay and neuter services and supplies, subsidized adoption events, foster care, maintenance of the Play Yard, and animal enrichment programs.

Each donation makes a difference!

  • $10 would microchip, test a cat for leukemia or provide required vaccine for a pet
  • $20 would provide enrichment for a pet for a week while in the shelter
  • $25 would spay / neuter a homeless cat
  • $50 would spay / neuter a homeless dog
  • $75 would house a homeless pet in the shelter for a week
  • $100 would subsidize a cat adoption fee
  • $150 would subsidize a dog adoption fee
  • $350 would cover the housing, care and adoption costs of a pet
  • This year we have a matching challenge grant for the first $900 raised.


Here are a few Happy Tails from adopters:

We adopted Rocky (formerly Sparky) in June and can’t imagine our home without him! He and our aging boxer are best of friends, he is wonderful with our 2 kids, and he is curious but scared of our 2 cats. He is the biggest snuggler and an absolute sweetheart! Thank you for taking good care of him while he was waiting for us to find him and bring him to his forever home. – Jennifer

Once she was a lonely dog, found as a stray. We adopted Cara from your shelter three years ago and she is loved very much. Thanks for all that you do for the animals. We celebrated her “gotcha” anniversary last week with her 3 rescued sisters. – Becky

I wanted to write a happy tail for our girl Gemma (Duchess). She is a wonderful girl who we adopted in February, she loves to run around in the backyard, take lots of walks and give hugs!! A few people we know were a little skeptical because of her breed, but she has really shown that pit bull’s are the biggest lovers around. We just love her and she has been the greatest gift and addition to our family. – Melissa